Conclusion

 

Conclusion

In conclusion, Six Flags Entertainment Corporation (Six Flags) is a regional theme park operator. The company owns and operates multiple parks located in the US, Canada and Mexico. It operates regional theme parks, and water and zoological parks. The company operates various adventure rides including roller coasters. It holds exclusive long-term licenses of certain characters of Warner Bros., and DC Comics including Bugs Bunny, Daffy Duck, Tweety Bird, Yosemite Sam across the US, Canada, Mexico and other countries for usage in its theme park. The company offers a broad range of themed areas, concerts and shows, water attractions, thrill rides, game venues, restaurants and retail outlets. Six Flags is headquartered in Grand Prairie, Texas, the US.

Six Flags holdings consist of a diverse set of properties around the world. Despite the size and scope of operations, management has devised and implemented a global marketing strategy.

In addition to global brand marketing, parks are promoted through local media outlets. The emphasis is placed on the individual park and its unique features and specific attractions. Regional companies are often approached to distribute discounts or premium offers to customers in the local area of a park. This strategy allows geographic or cultural themes to be featured in advertising.